Annotation of the section

The State Social Service for family, children and youth of the Ministry of Ukraine in matters of youth and sport during 3 years actively implements the idea of production and distribution of the high-quality social advertising which became an integral part in realization of the state social and youth policy of Ukraine and found its reflection in the Program of the centers of social services for family, children and youth "Production and distribution of social advertising" for 2005 - 2007.

Basic purpose of the Program is production and distribution of the high-quality social advertising for introduction of large-scale, system and effective influence upon the society which will assist in its mobilization and co-ordination in solving of actual social problems, in particular: strengthening of the institute of family and assistance of development of family forms of education of orphans and children without parents' care, prevention of cruelty and violence in family, early social orphanage; forming of socially-legal culture, tolerant attitude toward HIV-infected in the population; prevention of negative displays in child's and youth environment.

At the moment we examine social advertising in two priority values, namely: social advertising of SSFCY as informative favor giving to different categories of children, youth and families reliable and objective information for solution of difficult life situations, and also about consumer properties and types of social services which are given by other social institutes of our state and social advertising of the SSFCY centers as one of national ideas of Ukraine assisting in achievement of publicly useful aims, formation of certain ideas and attitude of the society to social problems, popularization of common mankind values.

In section "SOCIAL ADVERTISING" you will be able to get acquainted in more details with its best examples made during 2003-2005, to know about standards and requirements to social advertising of the SSFCY centers and about the All-Ukrainian competition of social advertising, which is organized and conducted for the third time by the State Social Service for family, children and youth.

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